Deciding between organic social media vs paid advertising is a common hurdle for founders. During my journey with the TechPixies Business Beyond Social Programme, I learned that it isn’t always an “either/or” choice. To build a sustainable business, you need a solid organic foundation before you start pouring money into ads. Here is the roadmap I used to find my business wins and combat the fear of scaling.
I was both a coach and student of this programme, delivering the Business Operations Foundations whilst learning from my peers. To get my business ready for paid advertising, I first had to master the “organic” side of the conversation.
Choosing Organic Social Media vs Paid Advertising
Before you invest in advertising, your business operations must be ready to handle the growth. In 2023, a pivotal year for my business, I focused on growing my social media reach organically by finding my voice and engaging authentically with my audience. If you are debating organic social media vs paid advertising, remember that ads simply amplify what is already working.
How to Combat Fear When Scaling Your Business
One of the biggest barriers to moving from organic social media vs paid advertising is fear. Whether it’s the fear of being seen or the fear of wasting money, you have to remember that “fear is not the boss of you.” Transitioning to ads is about confidence in your systems.
01:09] My journey with TechPixies.
[04:46] How grew my social media reach organically.
[06:56] Shift in my business.
[16:23] Why 2023 was a pivotal year for me
[19:11] How I combats the fear I feel
Links and resources mentioned in this episode:
Dive deeper into my story – Episode 184
Fear is Not the Boss of You by Jennifer Allwood
TechPixies Social Media Bootcamp
TechPixies Social Media Management Certification Programme
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