Comparing organic social media vs paid advertising for founders

Jan 31, 2024

Deciding between organic social media vs paid advertising is a common hurdle for founders. During my journey with the TechPixies Business Beyond Social Programme, I learned that it isn’t always an “either/or” choice. To build a sustainable business, you need a solid organic foundation before you start pouring money into ads. Here is the roadmap I used to find my business wins and combat the fear of scaling.

I was both a coach and student of this programme, delivering the Business Operations Foundations whilst learning from my peers. To get my business ready for paid advertising, I first had to master the “organic” side of the conversation.

Choosing Organic Social Media vs Paid Advertising

Before you invest in advertising, your business operations must be ready to handle the growth. In 2023, a pivotal year for my business, I focused on growing my social media reach organically by finding my voice and engaging authentically with my audience. If you are debating organic social media vs paid advertising, remember that ads simply amplify what is already working.

How to Combat Fear When Scaling Your Business

One of the biggest barriers to moving from organic social media vs paid advertising is fear. Whether it’s the fear of being seen or the fear of wasting money, you have to remember that “fear is not the boss of you.” Transitioning to ads is about confidence in your systems.

01:09] My journey with TechPixies.

[04:46] How grew my social media reach organically.

[06:56] Shift in my business.

[16:23] Why 2023 was a pivotal year for me

[19:11] How I combats the fear I feel 

Links and resources mentioned in this episode:

Dive deeper into my story – Episode 184

Fear is Not the Boss of You by Jennifer Allwood

TechPixies Social Media Bootcamp

TechPixies Social Media Management Certification Programme

Connect with me

Website  ｜  LinkedIn  ｜  Facebook

The truth? You don’t lack ideas. You lack systems and timee

I’m Fern. I help Founders who have built successful businesses find the space to lead… and the life they’d love

I won’t judge your messy inbox or your brain’s unique wiring, because I’ve been there, and have successfully helped Founders build unique system to solve it

I provide the Implementation First strategy, accountability, and frameworks to turn your potential into tangible results and profit.

I intimately understand the challenges that slow us down. I focus on the impact of cognitive overload, poor executive function, and the invisible workload

Other Blogs In This Category

Rest IS Your Most Profitable Business Strategy

Feb 16, 2026

Stop "hustling" through the holidays Clarity doesn’t come when your brain is constantly "on." It comes when your nervous system slows down enough to distinguish between what feels urgent and what actually moves the needle. If your next level isn't obvious, it’s not...

Why “Support” is Your Most Strategic Investment

Jan 22, 2026

When you’re a founder-owner, "success" often looks like a calendar full of back-to-back meetings and a team looking to you for every final answer. But inside? It can feel like you’re overloaded, stretched, exhausting. As a founder-owner, you’ve built something...